HEADS IN THE BEDS

A unique and measurable commercial solution for independent hotels

Heads in the Beds

G&A’s hands-on and results-driven commercial service for independent hotels.

  • At G&A, we believe that sales and marketing efforts must lead to measurable results.
  • We have created a unique commercial concept that helps independent hotels grow their business through (online) marketing, PR, revenue management, and sales.
  • Our concept is based on meticulous planning and hands-on implementation that is far above digital solutions.

Analysis & Planning

We establish agreement among stakeholders on the business’s status quo and the potential to increase sales and cash flow.

  • Data Analysis: We analyse the destination, the hotel’s past performance, and future outlook.
    We review both comp-set and hotel data, its market segments, sources, revenue built-up, and local tax code, and we define a PESTLE and SWOT.
  • Profiling: We select the right guest profiles for the hotel and define a strategy for capturing these guest types.
  • Planning: We plan a practical data-driven Marketing, Revenue and Sales action plan with a clear timeline and budget for implementation.

We hand-pick the right commercial technology for your hotel

Each hotel is different, requiring a different approach to technology and tools to capture the business.

  • Hotel Brand, CRS and Loyalty Programs: When it serves your hotel marketing and distribution mix, we will brand your hotel with private label reservation services, which feature strong guest loyalty programs.
  • Booking & Reputation Management Technology: We set up, train, and supervise the usage of a customised hotel website, a feature-based CRS (booking engine), a channel manager, and, when appropriate for your hotel, and GDS connectivity to capture international corporate and consortia business, including the luxury travel trade.
  • MICE: When hotels have a seasonal cycle and property facilities allow for group handling, we can create a property-unique MICE product that turns your hotel into a destination by itself.

Implementation of Digital Marketing and Revenue Management

Our services are like those of the airlines: Economy, Business, and First—it is the hotel that decides the extent of our engagement.

  • Full-service: We do it all, from setting strategy to maintaining rates and availability daily, and helping your hotel to sell its unique story instead of just another rate discount.On top of that, we apply ongoing Digital Media Marketing per an agreed calendar of events and subjects.
  • Medium-service: We create a hotel-customised rate grid aligned with the destination’s seasonality and the hotel’s distribution mix. Then, we manage, coach, and train the hotel’s Revenue Manager and Sales and Marketing Manager during monthly onsite Executive Reviews and weekly Business Reviews.
  • Limited-service: We create a hotel-customised rate grid aligned with the destination’s seasonality and the hotel’s distribution mix, train this upon introduction, and remain on call depending on the business’s needs.

We hit the road and promote your hotel to the Luxury Travel, MICE and Corporate Trade

A marketing and sales action plan detailing the expected outcome and costs will be agreed upon each year.

  • G&A has a team of seasoned sales representatives, serving each area on the globe.
  • We are the one that will source the leads, and close the deal – but we leave the hotel in the front seat by establishing and nurturing their unique relationships with the buyers who trust us for our recommendations.
  • Our services go beyond online marketing and include exclusive Private Luxury Sales Forums featuring guaranteed 50 “one-on-one” sales calls between your hotel sales manager and prospective bona fide buyers from the luxury travel trade.

Markets served for Hotel Sales Representation

Our sales professionals know each bona fide buyer from the (luxury) travel trade in person and by name, per respective market.

DACH (Austria, Germany and Switzerland), Benelux (Belgium, the Netherlands, Luxembourg), Nordics (Norway, Sweden, Denmark and Finland), France, including its overseas territories, the UK and the Republic of Ireland, Italy, Malta, Spain and Portugal, Central Europe (Czech and the Slovak Republic, Hungary, Poland, Belarus, Bulgaria, Romania, and Moldova), South-Eastern Europe (Greece, Macedonia, Cyprus, Croatia, Slovenia, Montenegro, Bosnia, Serbia and Albania), North America, South America, Ukraine, India, People Republic of China including Taiwan and Hong-Kong, Australia and New Zealand, the Middle Eastern region except for Israel and Turkey, and the Middle Eastern – Far Eastern region including Israel, Turkey, Georgia, Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan and Mongolia.

Please get in touch with us for more information

Please get in touch with us via our web-based Contact Us & RFP Form

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Disclaimer: Hospitality Financial and Technology Professionals (HFTP®) is the official entity which owns the copyright to the USALI©. The Hotel Association of New York City previously held the copyright. Revisions to the USALI© are overseen by the Financial Management Committee (FMC) of the American Hotel & Lodging Association (AHLA), most of which are HFTP members. For information about HFTP® and/or USALI©, visit https://usali.hftp.org/. For details about RICS™, visit https://www.rics.org/about-rics. G&A is not a member of or represents any of the mentioned organisations. G&A uses the term “USALI©” to refer to the existing industry standard as one example of several possible company-specific P&L account frameworks.

G&A • Gransier & Associates is a service operated by „Raoul Gransier, Gransier & Associates, e.U.“ • Sole Trader registered at the Commercial Court in Vienna • Austria • Number FN369444a.
Address: Austria, 1170 Vienna, Rudolf-Bärenhartgasse 13/B/5 • Please contact us using our web-based Contact Form (not for job applications).

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