HOTEL ADVISORY, ASSET -AND PROJECT MANAGEMENT

Hotel business know-how to improve EBITDA, free cash flow and asset value.

Overview of Advisory, Asset -and Project Management Services

Services can be modified per each client’s unique requirements.

Advisory, Asset -and Project Management Services

  1. Hotel Management and Technical Services
  • Hotel Development, pre -and post-opening services
  • Technical due diligence
  • Life, Fire & Safety audit, training, assessment and engineering
  1. Hotel Management Capacity Building

Capacity Building: General Hotel Management

  • USALI© – „Uniform System of Accounts for the Lodging Industry“: Systems, implementation, conversion, and training
  • Business planning & commercial planning (marketing, revenue, and sales)
  • Hotelstars™ star-rating
  • Spa & Wellness operations
  • Winery & Brewery operations
  • B&B, agriculture, and ECO-green inns
  • Bakery operations
  • Facilities management

Capacity Building: Hotel Technical Skills

  • Hotel/restaurant and kitchen skills training
  • Spa & wellness skills training
  • Hotel housekeeping skills training
  • Hotel reception skills training
  • Hotel commercial skills

Capacity Building: Hotel Commercial Skills

  • Investment Strategy Development: Aligning the hotel’s operations with the owner’s long-term goals, whether for revenue growth, market positioning, or eventual sale
  • Brand and Operator Selection: Advising on selecting appropriate brands, marketing & reservation providers and/or management companies based on market fit and potential returns
  • Distribution tools for independent hotels: Digital and online booking technology, including AI, booking engine, channel manager, and APPS, which helps to convert direct business
  • Marketing, distribution and sales for brand-licensed franchised hotels: Commercial setup, organisational and system tools of Marriott™, IHG™, Hilton™, Hyatt™, Accor™ and Hilton™
  • Revenue Management: Monitoring and optimising pricing strategies, sales, and marketing efforts to maximise revenue per available room (RevPAR)

Hotel Environmental & Sustainability

  • Greenview™ hotel footprint tool
  • Green Stay by HRS™ hotel audit
  • Green Key™, which is the sector’s leading green certification body
  • The building-rating system „LEED™“ (Leadership in Energy and Environmental Design)
  • Blue Flag™, which is a certification by the Foundation for environmental education that a beach, and marina, meets sustainable boating tourism standards
  • Inclusive tourism
  1. Strategic Oversight
  • Investment Strategy Development: Aligning the hotel’s operations with the owner’s long-term goals, whether for revenue growth, market positioning, or eventual sale.
  • Brand and Operator Selection: Advising on selecting appropriate brands, marketing & reservation providers and/or management companies based on market fit and potential returns.
  1. Operational Performance Analysis
  • Expense Management: Analysing cost structures to identify areas for operational efficiencies.
  • Benchmarking: Comparing performance metrics against industry standards or competitive sets
  1. Financial Management
  • Budgeting and Forecasting: Reviewing and providing guidance on annual budgets and forecasts to ensure realistic and achievable financial targets.
  • Cash Flow Management: Monitoring cash flow to ensure liquidity and adequate capital for operations and investments.
  • Profitability Analysis: Ensuring the asset achieves optimal gross operating profit (GOP) and net operating income (NOI).
  1. Owner Representation
  • Advocacy: Acting as the owner’s representative ensures that the management company or operator acts in the owner’s best interest.
  • Contract Compliance: Ensuring adherence to management agreements, franchise agreements, and other contracts.
  • Regular Reporting: Providing detailed reports and analyses to the owner on the hotel’s financial and operational performance.
  1. Capital Planning and Asset Improvement
  • Capital Expenditure (CapEx) Planning: Recommending and overseeing investments in property improvements or refurbishments to maintain competitive positioning and asset value.
  • Renovation and Development Oversight: Managing large-scale renovations or expansions to ensure on-time and on-budget.
  1. Market and Competitive Analysis
  • Market Positioning: Evaluating the hotel’s competitive position and recommending strategies to improve market share.
  • Demand Analysis: Assessing market trends, demand drivers, and economic factors impacting the hotel’s performance.
  1. Risk Management
  • Crisis Preparedness: Developing contingency plans for emergencies, including economic downturns or global disruptions.
  • Insurance Reviews: Ensuring adequate insurance coverage for the asset.
  1. Exit Strategy Development
  • Valuation Services: Providing periodic valuations to understand the asset’s current market value (provided by independent RICS™ certified valuers such as Horwath HTL™ and Cushman & Wakefield™ – separate terms apply).
  • Disposition Planning: Assisting with the sale or transition of the asset.